Social media has become part of our everyday lives. What’s more, it is the perfect place for business advertisement, and best of all it’s free the majority of the time! But when you are starting where should you advertise? Where should you look for potential new employees? It is no use spreading yourself thin and spending a small amount here and there for advertising that may not make much money. Below we have looked into the best social media platforms for several industries. Where do you fit in?
- Human resource management
This comes into play when you are looking for the right person for the job. This can be a tricky and taxing process if you do not look in the right places! LinkedIn is THE social media platform for employers to link with potential employees. As a job seeker with LinkedIn, you can make as many connections as possible in a short period. They could help you to get referrals and recommendations from former employers that may benefit your job search.
As an employer, you are pushing your vacant jobs as a product on LinkedIn. It will give you a pool of people who may be right for the job and you can select from here. It is a professional social media platform because it is employment-oriented. It helps to build your professional image. The user generally avoids content that is too casual or nonchalant. There is a smaller number of subscribers compared to a platform like Facebook because of this, but it limits your search to those who are potentially the right match.
- Hospitality and healthcare
For these sectors, the best social media platform is Facebook. These businesses are required to publicise their products to as many people as possible, so this social media giant is the perfect match. You can post a combination of text and videos, which is beneficial for both fields. ReelSEO reported that Facebook uploaded over 4 million videos in 2016, which generated a huge 150 billion views! In 2015, another study by The Drum reported that Facebook influenced around 52% of consumer shopping. As we have been stuck at home during the pandemic we can only assume that this number has drastically increased in the past two years.
These kinds of social media platforms are key for those who interact with their customers often. Instant feedback is a big selling point and can win customers loyalty. This is a smart platform for businesses that require the above to make an impact and boost sales, especially in the hospital and healthcare industries.
- Event planning and entertainment
For these industries, you require the power of Instagram! Event planning is synonymous with extravagant visuals, which means you will need lots of eye-catching photos and videos to call this kind of attention from your potential clients. It is also great to reach young professionals and a younger client base.
You need to post strategically though, not just flood your social media account with countless pictures and videos! Hubspot found that on Instagram using images, whether they are still or moving, had a 40% more likely chance of being shared compared to any text or other types of content. This is why advertising through Instagram is so beneficial and important especially in these industries. Attracting clients with visuals is a big player in the entertainment and event planning areas.
Entertainment is a lucrative industry that revolves around movies and recording businesses. The products of the entertainment industry are keeping people glued to their screens in one way or another. The target market for the entertainment industry is generally a younger audience.
YouTube provides a great platform to upload and download video content. You can upload songs, videos and movies all in one convenient location. This is quite beneficial, and ReelSEO reported that in 2015 YouTube had 40 billion views on branded content alone. This number will have only increased in recent years. It is yet another platform that can be used effectively in these industries.
- News industry
Social media has taken the news industry by storm and has certainly minimised the need for print media. Businesses can more cost-effectively share their products online than with physical print media that is sold in stores. The loyalty of audiences on social media increases day by day. It is important to provide regular content and easy access to those audiences to sell your product and enhance your following online.
Twitter is by far the leading social media platform in this industry. News is the main product advertised on this platform. It targets both youths and young professionals, so the audience is broad. They want to know what is happening in real-time. They want to be the first to know, or close to it. But the posts are also short and sweet, so it entices people to want more.
It makes it easy for news people to communicate with their audiences and promote their products at the same time. They can also interact by reply, mention or retweet. Twitter also has a feature to determine what is trending currently. Breaking news can be relayed with the click of a button.